Thu, 02 July 2009
OPA Breakfast Workshops Presentations
News
Why go digital?
- Fri, 26 Jun 2009
The digital landscape is a diverse, creative and rapidly expanding one. accessing the internet via PC in South Africa has been increasing steadily year on year with the figure for South African visitors to OPA member websites now sitting at just over six million in the first quarter of 2009...
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OPA to support global summit on online measurement
- Wed, 24 Jun 2009
Ad Industry to Gather for 3rd I-COM Global Summit On Online Media Measurement in Lisbon, March 10-12th, 2010 Summit Will Help Emerge “True Picture” for Digital Advertisers
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"Re-session" marketing
- Fri, 19 Jun 2009
Have you been privy to the research that all media owners and agencies bring out during a recession to make sure marketers are aware that they are supposed to increase their marketing spend?
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Careers
eMail Marketer
- Thu, 02 Jul 2009
Junk Mail Publishing is looking for a highly motivated and passionate Email Marketer to join our Online Marketing team.The Email Marketing will be responsible for managing our eMail Marketing campaigns!. You will need to be able to write good, brief copy that can engage prospective users of the Junk Mail Group sites.
click for more info »
Marketing Report Writer
- Thu, 02 Jul 2009
You will be compiling daily and weekly stats on web visitors as well as other important online metrics relating to the Junk Mail Publishing Group websites, as well as gathering data on general web usage.
click for more info »
SEO Link Builder
- Thu, 02 Jul 2009
You primary function will be to source good quality inbound links for the Junk Mail Publishing Group sites by searching the internet for quality link partners.
click for more info »
» submit a job
Latest Online Readership: June 2009
Unique Browsers:Total:11,238,663
SA Only: 6,527,710
Page Impressions: Total: 399,306,631
SA Only: 332,693,419
Profile of SA’s Internet Users: June 2009
Targeting the Online Consumer
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Download Powerpoint Presentation »
- OPA Guru
- Q & A
Nikki is the CEO of Primedia Online which, amongst other online services, publishes the likes of iafrica.com, Rugby365, SA Soccer365 and Sport365.
Primedia Online was formed after the sale of 365 to the Primedia Group. Nikki having graduated in Information Systems from UCT, started her career at Acceleration.
I just had a question about how to vouch for publisher’s claims on their click through rate. Who audits the rates and are they available to public domain?
As most of the
publishers measure their click-through rates through a recognized adserving platform, the results are verified. So if the publisher is using either Adtech or DoubleClick or any other recognized platform these systems have been audited and as a result the CTRs are correct.
If the publisher is not using an adserving platform or if the agency has not used an agency adserving platform then there may be reason to query the results as they need to be measured on a recognized platform.
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