Online Advertising
The great debate - Moneyweb - Wed, 17 Sep 2008
Are online advertising banners a boon or a curse? Springleap’s Eric Edelstein goes face to face with blogger Sean Greathead on the issue. See who survives the smack down. Read More »
Back to basics: start with your business's strategy - Tue, 09 Sep 2008
An online media campaign will only deliver if it is mapped to your organisation's business strategy and overall marketing objectives, writes Diane Charton, managing director at Acceleration Media in her first in a series of 'Back-to-Basics' columns. Read More »
Green in theory - Wed, 27 Aug 2008
By the end of 2007, Britain's population of 60 million had almost 74 million mobile connections, and Britons spent on average 10 minutes a day talking and texting on their cellphones, double the time they spent in 2002. Read More »
UK online ad spend overtakes mainstream TV - Wed, 27 Aug 2008
Spending on online ads overtook advertising on mainstream TV in Britain last year. The online spend was dominated by paid-for search, while TV advertising was flat. Read More »
Digital marketing: When science and marketing meet - Wed, 27 Aug 2008
The secret to effective digital marketing is to understand the complexities of each phase of a digital campaign. Read More »
Focussing on the qualitative measurement of a campaign - Wed, 27 Aug 2008
Digital provides us with a medium for extremely measureable objectives, which we use to the benefit of clients. In social media, digital also gives the market a vast platform to voice their opinions. Read More »
When one and one equals more than two - Thu, 14 Aug 2008
Managing search and online media in an integrated manner yields a higher return on investment than using them independently, says Diane Charton, managing director, Acceleration Media. Read More »
Rise of digital agencies - Tue, 27 May 2008
The digital era is exploding with potential and it cannot be ignored by any advertising agency or client who wants to flourish in the future. Read More »
Recipe For Effective Online Marketing - Thu, 08 May 2008
The internet has over the years grown to become one of the most powerful mediums of communication. Becoming the new playground.. Read More »
Online advertisers must be adventurous - Marketingweb - Fri, 07 Sep 2007
Advertisers must keep pace with trend towards richer and more interactive media, according to Jacqui Boyd, the online media planning director at Acceleration Media. Read More »