Many marketers believe that they need to jump onto the social media bandwagon so as “not to be left behind”. Read More »

Media planners and buyers (like ClickZ columnists) constantly receive pitches from online publishers and ad networks, trying to draw attention to this special feature or reason why we should consider using them. Read More »

Advertisers and publishers should be adopting rich media more aggressively to get the best returns from their online investments. Read More »

According to the World Association of Newspapers and News Publishers (WAN-IFRA), in its annual world press trends update, at no time in the foreseeable future will digital advertising revenues replace those lost to print. Read More »

Admit it: you've never really clicked on a banner ad unless it had a sexy girl on it (if you're a guy) or if there was a diamond ring (if you're a girl) involved. Read More »

Acceleration Media is pioneering a groundbreaking online media and planning methodology called Gross Rating Points (GRPs) in South Africa. This innovative methodology will allow media planners and marketers to, for the first time, set correct media weighting and budgets to their online campaigns so that they can achieve the best possible return on their investments in the digital channel. Read More »

Many businesses of late have felt compelled to switch to survival mode in order to protect their market position during the economic downturn. They've limited spending, invested less and cut their advertising budgets. Conventional wisdom tells us that now is the time to play it safe and focus on what you can immediately control. Global digital advertising company apurimac media asks: at what cost to your long-term potential? Read More »

The advent of online publishing has demonstrated just how fragile the communications link is between media and consumers. Read More »

What can online advertising really offer your business, and how should you go about putting together a game-changing campaign? Adrian Hewlett, chairman of the Online Publishers Association and MD of Habari Group, South Africa’s largest online media sales house, sheds some light on how different companies can use online media to generate leads, grow their business and build their brand – no matter what their size. Read More »

Would you board an airplane without knowing where it was going? Can you imagine Brian Habana crossing the try line without first planning how he was going to get there? As with everything in life, we can't hope to achieve an objective, if we don't have one to start with. Read More »