Entrepreneur Christopher Riley was warned this month to stop using Properties24.co.za as his business’ website address.

He was told last week that Media24 was filing for a high court interdict to stop him from using the name as it constituted the “passing off” of Media24’s own Property24.com.

Johncom increases stake in CareerJunction - Mail&Guardian
Johnnic Communications, the JSE-listed media and entertainment group, has increased its stake in online recruitment-services company CareerJunction.

Publishers are thinking open source and aligning themselves with how, where and when people consume content. Marketers, are you listening?

"Today everyone is a syndicator, aggregator and publisher," Chris Ahearn, president of Reuters Media, told the Online Publishers Association "Forum for the Future."

But everyone is also -- or should be -- platform-agnostic, according to Jeffrey Rayport of Marketspace, who opened two days of candid discussions with the admonition that "multi-platform is the new basis of online publishing."

Google's Schmidt: Ad Targeting Just Getting Started
Schmidt The potential for targeted advertising has yet to be tapped and things are just now getting started, according to Google CEO Eric Schmidt, who was speaking at an investor's gathering at Morgan Stanley's Technology Conference in San Diego, writes InternetNews.

Schmidt said innovation in ad-targeting technologies would explode in the next few years as the practice matures and more players try various approaches. The large number of potential outlets for targeted-ad delivery, such as mobile phones and devices, is also a factor that will contribute to the practice's growth, Schmidt said.

Product Scarcity Making Jump to Online
Click to enlarge Product scarcity is making a jump from offline to online - ironic, since the promise of the web is ubiquity and ready access of products and services, writes Three Minds. Invitation-only Gmail was one of the first web-only services to break that "rule."

Offline, limited-run lines of clothing was how high fashion got its start. For example, a joint venture between Training Camp and Complex magazine will sell limited-edition sneakers, cellphones and other street status items to celebrities and tastemakers who qualify for VIP status.

Web Analytics Pitfalls to Avoid
Web analytics tools can focus your web strategies in many useful ways, but they can also lead marketers down the wrong path.

That’s the general takeaway from Going Mobile: An International Study of Content Use and Advertising on the Mobile Web, a study conducted by the Online Publisher’s Association utilizing TNS Sixth Dimension Interactive Panels. The study found that among the thousand-plus U.S. mobile users interviewed, 71 percent report having mobile Web access on their phones, with 41 percent saying that they have used the mobile Web in the past.

Blogging Comes of Age
blog readership Blogging is on the brink of a new phase that will probably include some more scandal, profitability for some, and a splintering into elites and non-elites over standards and ethics, according to the 2007 State of News Media Report.

Mad.co.uk’s original content management system was designed, built and managed by its own internal team of dedicated developers, which had become a shared resource across London-based Centaur Media, providing support for the entire remit of the publisher’s titles.

We know that the internet has shifted the media landscape from a one-way street in which big companies create media and audiences simply receive it, to a multi-player conversation in which users, media companies and advertisers all play on an almost level field.